ACTS stands for Alliance 21 Calls To Serve.  This is our latest intiative towards social corporate responsibility or commonly known as Give-Back programme.

Project ACTS intention is to cultivate an active involvement within the Company.  It is meant to appeal to the heart, touching across all levels of employees.  Project ACTS is about creating and nurturing a culture of empathy, consideration, caring and how to translate these emotions into the reality of helping the needy or an organization. 

There are many things we take for granted.  Most times, we only see the woods but not the trees.  We see hardships but not the sufferings.

Project ACTS hopes to give the employees a better insight into community immersion programmes, and not merely putting donations into the contribution cans. 

Project ACTS is about the journey, not just the destination.


The logo is a winning entry from one of our employees, and the significance is aptly explained.

Project ACTS White
 The 2 artistic heads signify the human involvement.

Facing each other = interaction

Gold = color of wealth and hence a successful charity drive.

Pink = a feminine color signifying care, tenderness, compassion, commitment – qualities of a female.

If you look hard enough, you will see an un-completed heart.

And Project ACTS contributions serve to complete the process of having a heart for the less fortunate.